Our Simply White® Whitening Toothpaste uses naturally sourced silica to help whiten and bring back the natural beauty of your smile.
Active Ingredients
Name Purpose Source
Sodium fluoride 0.24% (0.15% w/v fluoride ion) Decay prevention Fluorspar (calcium fluoride), an ore
Other Ingredients
Name Purpose Source
Hydrated silica Stain removal Purified silica from the earth
Water Consistency Maine aquifer
Sorbitol Moistener Corn (Zea mays)
Glycerin Moistener Vegetable oils
Xylitol Flavor Birch trees or corn
Sodium lauryl sulfate Dispersant Derived from coconut and/or palm kernel oil
Mentha piperita (peppermint) oil and other natural flavors Flavor Peppermint, spearmint, and other natural flavor oils
Xanthan gum Gelling agent Fermentation of vegetable matter
Titanium dioxide Color ilmenite ore
Chondrus crispus (carrageenan) Thickener Seaweed (Chondrus crispus)
Sodium Hydroxide pH adjustment Salt water